Scale
Entrepreneurial Origins
Family Legacy and the Yiwu Journey
In 1993, He Xuezhen—the founder of SOKANY—set out on her entrepreneurial path, drawing on her family's long history in small household appliance manufacturing. Inspired by that legacy, she made her way into the industry. That same year, she made her first trip to Yiwu, where she started her foreign trade business with nothing more than a booth the size of a single table.
Hard-Earned Success
Multi-Role Dedication Building a Reputation for Integrity
When she first started out, He Xuezhen did it all—sales, procurement, accounting, and logistics—single-handedly. Her only vehicle was a two-wheeled handcart, which she often used to haul goods to the warehouse herself.
Back then, business was conducted entirely in cash, and foreign buyers took a real risk carrying large sums of money. But He Xuezhen's unwavering reliability and integrity earned her a standout reputation among international clients. They trusted her implicitly, often making her booth their first stop—handing over their cash without a second thought and building long-term partnerships rooted in mutual trust and respect.
Brand Establishment
A Dream Launched Through Pursuit of Quality
Despite the odds, He Xuezhen earned her customers and reputation step by step—through steadfast trustworthiness and a commitment to product excellence. In 2000, she founded the SOKANY brand, driven by a vision: to deliver small household appliances that combine quality and value to homes around the world.
Our Store in IRAQ
